A Chat with Supermom Rachel Dacks, Founder & Designer at Cocoongoods
Rachel Dacks embraces hard work, whether it’s building furniture, raising her family or creating a business in a male-dominated field. After establishing a successful career in furniture and product design, she launched her own craft children’s furniture company, Cocoongoods. Rachel shared how parenthood influences her design aesthetic, why exercise is a non-negotiable priority and a heart-melter of a moment with her daughter.
Congratulations on the launch of your company, Cocoongoods. What inspired you to start your own business?
I’d been specializing in juvenile products as a strategic consultant for more than ten years and been involved at the top level with several successful start-ups from the ground up. I was ready to explore the opportunity to be the master of my own ship and do things right (or at least the way I think is right)! I felt like there was an untapped market opportunity that resonated with me as a parent who came to the game a little later than others (I had my first child at 36, and had been married for seven years) and I had very specific tastes in how I wanted my home to look and my life to be. That trepidation and gradual (yet sudden!) transition to parenting from couplehood is the context I hold in mind to define my target market, and resonates as a shared experience amongst my customers.
How has parenthood informed your design choices?
I spend a lot of time casting back and dwelling in those moments that are the design sparks for new concepts, specific details, and emotional touchpoints. The middle of the night diaper changes (and being peeved my husband wasn’t the one doing it), the first time my daughter climbed out of her crib in the dark (time to move to the toddler bed), nursing my son and knowing he would be the last baby in our family. Being a parent has made me more aware of the cycle of life and what we leave behind for our children, and the need to make choices in terms of the products we buy, the resources we use, and the way we treat the people who make them for us.
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